La Noticia Digital Newspapers, 1997-

La Noticia (1997-) is the largest Spanish-language newspaper between Washington, DC, and Atlanta, GA. Hilda H. Gurdián and her husband, founders of the newspaper in April 1997, moved from Caracas, Venezuela in 1992 with their two sons. The Gurdiáns previously owned a book company and had some knowledge of running a newspaper, given that Hilda’s parents owned three of them.

Despite the popularity the newspaper has now, it took Hilda 99 attempts to secure an advertiser. It only took one yes for their idea of a Spanish-language newspaper to receive unwavering support from subscribers and advertisers. It still remains as the newspaper of choice for the state’s Latinx community.

Headquartered in Charlotte, NC, La Noticia currently (as of 2020) serves over 300,000 readers in the state, with publications printed in Charlotte, Raleigh, Greensboro, and Asheville. The newspaper has tremendous influence on the Latinx community. Mecklenburg County’s Latino population rapidly grew from ~40,000 people (6.5%) at the time of the newspaper’s founding to ~153,229 people (13.8%) in 2019, according to census data.

La Noticia’s influence extends far beyond the North Carolina border; it has become a nationally recognized newspaper in the Latinx community, earning frequent national awards for its editorial, advertising, and graphics. In 2019 alone, La Noticia received 35 José Martí Awards, making it the most awarded Spanish-language paper in the United States. In 2020, La Noticia expanded its reach through online-first publishing. Now the Latino population can read valuable local news and information on a daily basis at www.lanoticia.com.

The dedicated and accomplished staff La Noticia prides themselves on the fact that “...we never underestimate our readers. We treat them with the utmost respect and consideration. This attitude has helped us earn their loyalty.”